(The quotes come from the film „Miś,” which captures the total surrealism of life in communist Poland during the PRL era. Why from this film in particular? Well, in this film, the main character also embarks on a one-day mission to London, grotesquely and satirically highlighting the differences in thinking and approaches to reality between two different political systems and the people functioning within them.)
„There’s no such city as Lądyn! There’s Lądek, Lądek-Zdrój, yeah…
– But London. The city in England.
– Why didn’t you tell me?!
– Well… I’m telling you now.”
Yes, it’s a mission.
Suddenly, here and now, a fascinating world of secret passages, sudden descents, dark entries, and quick exits opens up before us.
Where? In London!
If we manage to get there and find them — it’s right there and then, celebrating 60 years of its iconic association with James Bond — Aston Martin has unveiled its „The House of Q”!
„Damn it! Get out of here, both of you! Leaving hair everywhere! Sir! This isn’t a unisex salon! This is a RUCH kiosk! I… I have meat here!”
The mission, right after landing (a piece of cake for a Pole), starts with finding something akin to a „Ruch” kiosk with press, and inside it, finding a secret entrance that’s a camouflaged passageway.
Inside, if you manage to get in and not „descend” – you’ll go through a secret set of passages, at the end of which you’ll discover a speakeasy bar serving Bollinger champagne…
Well, no choice, go in.
„A customer in a tie is less likely to cause trouble.”
Today, the term „speakeasy” often refers to bars styled after those from the Prohibition era, evoking a mysterious and exclusive atmosphere, with discreet entrances, mood lighting, and atmospheric interior design.
„And what’s he fiddling with? He’ll even flip the plate!”
Here, in the bar, surrounded by technical drawings and parts from the original DB5, you’ll notice sketches, diagrams, and schematics from Aston Martin and EON Productions’ archives.
Somewhere here is also the top-secret Q briefcase, with clues about the future Aston Martin model, offering a tantalizing insight for those who can uncover them.
„Dear director, I’ve seen you in all the movies, Polish, foreign, and American!”
Marco Mattiacci, Aston Martin’s Global Brand and Commercial Director, said, „Aston Martin and James Bond are two British icons, forever linked. We are delighted to celebrate this important 60th anniversary throughout 2024, marking the continuation of the longest and most successful product placement in cinematic history. ‚The House of Q’ by Aston Martin offers something very special for our community of Aston Martin customers, and 007 enthusiasts and fans.”
„- We were just passing by and dropped in.
– How were you just passing by? With movers?”
You might also notice that every detail in „The House of Q” is infused with Bond motifs.
Other visitors, who somehow find the entrance, will also see the original script of „Goldfinger” hanging here, movie posters, and some pretty cool photos from the set.
The enchanting (if you have both ears and listen with them) sound is provided by the Bowers & Wilkins system.
„Good morning! I… would like… my money… money… my money, put here… your bank… account with password… Verstehen?”
Guests with enough currency aligned with global trends can also tour the Grand Configurator Lab, where, sipping martinis and collaborating with Aston Martin’s design experts, they can customize their new perfect vehicle to match the color of their tie, handbag, or cat.
„Look son, this is what bacon looks like.”
Burlington Arcade, founded in 1819, has long been an exclusive discount store for luxury brands.
Currently, it is a haven for 47 brands specializing in watches, jewelry, leather goods, shoes, cashmere, potatoes, plows, and second-hand clothing.
„- Mashed potatoes with lard.
– There’s no lard, with jam we have mashed potatoes!”
Trupti Shah, the Commercial Director of this prestigious discount store, expressed her excitement: „Burlington Arcade is delighted to jointly celebrate this anniversary year for James Bond and Aston Martin. The ongoing partnership between our brands is incredibly exciting, and we are honored to be the venue commemorating this iconic moment in cinematic history.”
„I came earlier because I had nothing else to do.”
The House of Q by Aston Martin opens to the public on Thursday, July 18, and attention! it will be available at Burlington Arcade only until Sunday, August 4. Don’t miss this exclusive opportunity to break free from the drudgery of post-PRL life and immerse yourself in the world of Bond and Aston Martin, celebrating their unique and enduring legacy.
„- Sir, you can measure it yourself if you don’t trust the militia.
– Trust, Mr. Officer, he believes in everything! God punished me with such a husband!”
Don’t believe it? Check it out.
House 12-13, Burlington Arcade, 51 Piccadilly, London W1J 0QJ
„- Verstehen?
– Verstehen. Why not verstehen? We understand everything. Please, sir, sit down, take a seat, wait, it’ll be taken care of…”
Pawla Mi 
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